Writing

Notes on engineering, design, go-to-market, and the craft of building.

27 posts

7 min read

How I Use AI to Do GTM at a $200M Startup

My current setup for doing a product marketing job with AI: everything connected to Claude, Claude Code running in parallel, Remote Control on my phone. It turned a ten-person workload into a two-person one, but it didn't make the work lighter. Here's how it works, and what's still left for the human.

4 min read

Ignore the Noise, but Find the Truth of Yourself

Seventeen things I learned from the engineers, founders, and friends I've been lucky to spend time with across Taipei, Hong Kong, and San Francisco — plus what I actually did this year and what's next.

5 min read

Notes on Almost Burning Out

Three weeks of constant context switching, no real weekend, and trying to prove value nobody asked me to prove. Here are the three causes I found, the three rules I'm testing, and the honest part — I don't know yet if they work.

7 min read

Execution Is Cheap Now — Evals Are the Job

I routed my whole workday through Claude — email, Slack, research, tickets. The throughput gain was the boring part. The interesting part is what's left for me to do.

5 min read

Chatting About Stablecoins, LINE Pay, and the B2B Era

A casual LINE debate over whether restaurants need stablecoin payments turns into a bigger question: is this an era where B2C startups get flattened by giants?